Let’s have a real chat about something every practice needs to get right: MARKETING.
Yeah, yeah, I know you’ve probably heard it a million times—“word of mouth is the best way to build a business.” And sure, it can be. But here’s the thing: relying on word of mouth to get your practice off the ground? That’s like driving a car with one flat tire.
And I know what you’re thinking—“But word of mouth is free, and I’m on a budget!” Sure, word of mouth doesn’t cost you anything up front, but it’s unpredictable.
Listen, waiting for your patients to talk you up is like hoping it doesn’t rain the day you forget your umbrella—totally out of your control. And do you really want to be the person who leaves their success to chance?
Think of your marketing plan like a big ol’ wagon wheel. You’re right in the center, and your dream patients? They’re out there on the edge, just waiting for you. So, what connects you to them? Spokes!!!
Now imagine you’ve only got one spoke: good old word of mouth. What kind of ride do you think that’s gonna give you? If you said bumpy, unreliable, and more than likely, a complete disaster, you’d be right. You wouldn’t hitch a ride with one spoke, so why are you betting your biz on just one strategy?
Let’s load up your wagon with ALL the spokes:
- Social media that pulls people in
- Google ads that make ‘em take action
- A lifestyle feature in a local magazine
- Heck, even a TV spot (yep, we’re serious!)
- Radio ads, print ads, and more!
- MD referral networking that builds credibility
- Meta ads (Facebook & Instagram) that target your ideal audience
- Billboards that grab attention on the go
- Email marketing that keeps your practice top-of-mind
- Community events that connect you with locals
- SEO strategies that ensure you’re easy to find online
- Partnerships with local businesses that expand your reach
- Direct mail campaigns that hit mailboxes with a bang!
Each spoke is another way to bring your people to you. The more you’ve got, the smoother—and more successful—your ride’s gonna be.
So if your marketing’s feeling a little shaky (that’s assuming you even have marketing) it’s time to get off the struggle bus and beef up those spokes. No more hoping for the best—let’s go out there and MAKE it happen.
Are you in?