Thise event aims to teach practitioners how to achieve a “buttery smooth” consultation by eliminating the unconscious verbal and non-verbal “poker tells” (such as verbal tics, twitches, and speech pacing) that can erode a patient’s readiness to sign up. By mastering these techniques, attendees will learn to “say less and earn more.”
The ultimate goal is to transform attendees into master communicators who can control the dynamic in the room, leading to higher close rates for high-ticket plans and causing the patient to actively convince the practitioner to accept them into care.
Segment Topics
Segment 1: Understanding Clinical Seduction
This segment introduces the concept of “clinical seduction” and focuses on identifying and eliminating the subtle “poker tells” that inadvertently push prospective patients toward a “no.”
Segment 2: Mastering Body Language
Attendees will explore how to consciously use non-verbal cues to build trust, confidence, and a sense of calm, thereby positively influencing patient perception during the consultation.
Segment 3: Building and Releasing Tension
This section covers the strategic art of increasing and releasing tension during patient interactions, focusing on when and why to deploy these techniques to guide the patient toward a positive decision regarding their treatment.
Segment 4: Enhancing Communication Skills
The focus here is on developing advanced communication techniques that allow practitioners to “say less and earn more,” translating into greater persuasiveness and higher close rates for premium plans.
Segment 5: Controlling the Consultation Dynamic
This final segment teaches practitioners how to gain control of the room’s dynamic, effectively turning the tables so the patient becomes the one who is eager and motivated to secure acceptance as a patient.